Technical Session

ABSTRACT

What expressed by the conscious mind - through interviews, surveys, market research, focus groups - is not a complete and correct representation of actual wishes and behaviors of individuals. On the other hand, a series of unconscious physiological manifestations are able to give indications about how people react, evaluate and filter communication stimuli. Functional monitoring of biological data provides information on human stress, engagement, cognitive and emotional responses that find applications in the development of services for personal wellbeing and for the optimization of the interactive systems. This emerging field of research lies at the intersection of different disciplines, such as neuro- and bioscience, psychology, bioengineering, marketing and design. This tutorial provides the fundamentals as well as the latest advances in research and technology about the application of the neuroscientific methods, which include neural, biometric and psychophysical activity detection, to analyze and understand individuals’ decision-making process, experience and behaviors.